This viral marketing video 'Dove Evolution' shows a fairly common woman who made up by make-up artists and photographers to be a beautiful model. The final shot is of this model on a billboard with the line saying 'No wonder our perception of beauty is distorted'.
'Dove Evolution' a 75-second viral film created by Ogilvy and Mather, Toronto, was uploaded to YouTube in 2006. The clip generated more than 44,000 views within its first day of release, more than 1,700,000 views within the 1 month, and more than 12,000,000 views within the 1 year. The advertisement was noted for the discussion on such broadcast television shows as 'The View' and 'Good Morning America'. It caused the sudden traffic spike the site 'campaign for Real Beauty' has enjoyed from the viral success of 'Dove Evolution' film.
Source: http://spd4290vm.blogspot.com/ http://www.ignitesocialmedia.com/
'Dove Evolution' a 75-second viral film created by Ogilvy and Mather, Toronto, was uploaded to YouTube in 2006. The clip generated more than 44,000 views within its first day of release, more than 1,700,000 views within the 1 month, and more than 12,000,000 views within the 1 year. The advertisement was noted for the discussion on such broadcast television shows as 'The View' and 'Good Morning America'. It caused the sudden traffic spike the site 'campaign for Real Beauty' has enjoyed from the viral success of 'Dove Evolution' film.
Source: http://spd4290vm.blogspot.com/ http://www.ignitesocialmedia.com/
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