The video developed by Ogilvy and Mather, Toronto, a professional ad agency. The video had gotten well over a million views since its inception.
Viral marketing is a word of month marketing strategy, the video 'Dove Evolution' can help advertise the online business of Dove without much effort and expense. It helps her business to scale greater heights. Dove used the video to drive more targeted traffic to the website of Dove Real Beauty Workshop, it also can increase the brand awareness, visibility, sale leads and build the reputation easily and quickly. It is a really fast, low cost and exceptionally efficient marketing technique, it brings several benefits to Dove.
Through the viral marketing video 'Dove Evolution', Dove can get closer to the target audiences, people can refer it to their family, friends and colleagues. The advertising is inexpensive compared to other advertising methods, but it is immense reach, high reliability, better popularity and the opportunity to continuous promotion adjustments.
Source: http://spd4290vm.blogspot.com/, http://www.buzzle.com/, http://www.isitebuild.com/
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